|
A WebQuest for 5th Grade Art Designed by Tina Hasko
Introduction | Task | Process | Evaluation | Conclusion | Credits | Teacher Page Fun Bag foods, the largest manufacturer of breakfast cereals, is coming out with their new breakfast cereal and they have chosen to consider your ad agency to come up with an ad campaign to sell it. Breakfast cereal is a multi-billion dollar per year industry. This could mean huge exposure for your new agency, so landing this campaign is important to the future of your business. And, not to mention, would provide you with a healthy bonus just in time for the holidays! It will be important to research your ideas and come up with a well-thought ad campaign to win them over.All we know about this new cereal is that it is chocolate flavored, frosted, and star shaped. Knowing this basic information, you need to come up with an ad campaign consisting of:
 1. First you'll be assigned to a team of three students that will make up your ad agency. Come up with a name that will represent your group. 2. The role you are to play in the agency will be randomly picked by your agency owner, your teacher, and assigned to you. The three roles are: art director, account executive, and market researcher. 3. Each person must take their specific role worksheet and complete their research questions. Links available for each role here. 4. Groups will then collaborate in a creative meeting with the knowledge each have in their specialized field and go over their worksheets together. Be sure to also compare and contrast each other's favorite cereals. 5. Determine the directives listed in the task to be placed on the group worksheet: (target audience, name and slogan, box design) 6. Work as a group to create the actual physical mock up of the cereal box on the blank cereal box given to you or with the template box design in Photoshop. (advise your agency owner, teacher, of which method of design you will be using before beginning.) Elements to include in the front box design: o A logo for your cereal (name of the cereal should be the most prominent element in the design) o A slogan that captures the essence of your cereal. o The logo for Fun Bag Foods. (available for download here at the bottom of the page.) o A graphic image o A brief description of the cereal - example "frosted, oven-toasted corn flakes" (Frosted Flakes) o A special offer or promotion to entice consumers to purchase your cereal. 7. The group will then choose to make either a 30 second commercial for their cereal or PowerPoint presentation consisting of at least 10 slides. (advise your agency owner, teacher, of which method you will be using before beginning.) 8. Each member of the group will be asked after their presentation to Fun Bag Foods why they chose what they did and be able to back up their answers with their research. 9. Group members will rate each other's progress on individual group evaluations to be turned in with your presentation. You are all in this together!
You will be graded according to the following rubric:
Score Conclusion By the end of this project, you will have learned how to research target audiences, how to incorporate the elements of design that we have learned into a product, understand how and why marketing works. How thorough you were in your research and concept will be apparent to the CEO of Fun Bag Foods and will determine whether or not you recieved the campaign and in turn ad agency fame! Special thanks to Tony DiFranco of Flycaster & Co. for designing the logo for Fun Bag Foods.This WebQuest was created based on an extension activity from PBS Kids. Cereal clip art used with permission from hasslefreeclipart.com |
